Finding new ways of working

I have a web client at the moment who is really speaking my language.

I mean, all of my clients are wonderful – I don’t work with people I can’t get on with. But this project…is really something else.

Amy is a holistic business development coach, and right now, I’m building a website for a very amazing client of hers. Our weekly phone meetings begin with a very genuine, very caring ‘how are you’. We talk about the energy around us, truly where we’re at. A card we pulled and how it resonated. A special moment by the river or in the city. Amy gives gratitudes to the eight directions, calling especially on everything that has come before us and very actively bringing our ancestors’ energy into our meeting. It’s a beautiful thing, creating warmth and support around us and our project.

Then we get down to business. And because of all that warmth we created, our meetings are inspiring, encouraging and honest. And productive. We both feel incredibly invested in the project we’re working on together, bringing true soul into our contributions.

There’s no rushing, no ‘whizzing through items’ the way I’ve gotten used to doing. I’ve learned to build plenty of time into my day for my meetings with Amy – and it’s time well spent. At the end, we touch base again, check in with how we’re feeling, how the meeting felt, notice the change in energy within and between us, and give genuine thanks for each others’ time.

And I always think this. This is the way I want to work.

Amy said something that really struck me today. I’d rescheduled a meeting yesterday because I really had the urge to do some particular tarot things and I just didn’t feel like I could get out of that flow right then to think about the website.

And this morning Amy said (and I’m paraphrasing) ‘you know what Beth, it’s not a problem. We’re creating a new way of doing business here, away from capitalist norms which say you have to become your job, work at set times, make a project more important than what your heart says you need to do.’


I mean, constantly cancelling meetings isn’t cool – I don’t take that lightly. We need to be able to rely on each other to show up and do the work a lot of the time. This isn’t about being a flake, not delivering on promises.

It’s just… I am a rounded, whole, multi-faceted human being with many passions. I took a break from working this summer to concentrate on my boat and while that wasn’t awesome financially, hell – I created a home! That felt pretty good. Nurturing that earth element within me.

Some really exciting things are happening with Little Red Tarot at the moment, and this means I need to make enough room in my life to really get into all that and do it well, do it properly. All of my fire is here, sparking and glowing.

And then my webby work – where my air element really comes to the fore – is another part of who I am, what I contribute.

And there’s my water, my love, my writing, my personal tarot explorations, my spirituality, my heart.

It’s all in there together.

Will you kiss me... Love hearts left on my desk :D

Amy called it a more ‘feminine’ approach* to business and work – I think for me it’s more about making more honest and holistic commitments. Accepting projects and working on them as part of a much bigger life full of writing and love and home and social and everything else my soul really needs to flourish. Integrating all of those things so that it’s all truly ‘my life’, not just clocking in, doing paid hours, then coming home to my real life.

That’s how I want my businesses to be.

Elements of my self, jostling and melding with all the rest, flowing in the big deep winding river that is my whole life.


* Okay that’s not what she said. Here’s what she said, in her own words:

I wouldn’t say the way we work is more feminine but I certainly would say our way of working is underpinned by the water-guided/supported sacred feminine far more than the capitalist fire-led bastardisation and butchering of the scared masculine. I’ve not yet found a better phrase for ‘sacred feminine/masculine’ – both ‘sacred’ and ‘f/m’ are so heavy with grief, oppression and misunderstanding. Maybe water and fire are the words that’d be more helpful for me to use. I am very weary of perpetuating the binary masculine/feminine concept as I find it so reductive, exclusive and utterly unrepresentative of what it means to be human. I am keen however to reclaim the word sacred from oppressive and destructive organised religion and those who want to rip apart the sacred from day to day life. To me, sacred is the very beating heart of life – and life in all it’s forms, including things that might look ‘dead’ – rocks, a dead crow, water. Another word to be reclaimed is ‘ritual’ – being the pathway into connecting with the sacred.

 In my world view sacred f/m are just a very simplified way of describing the whole of who we are by dividing it into two – obviously an inherently reductive thing to do. That being said, naming things, even if the names are far from ideal, can help so much with opening up dialogue, sharing understanding, and discovering new (and sometimes re-discovering very old) ways of being. So with that caveat, I believe that we all have an equal amount of sacred m and sacred f within us – and both are expressed internally and externally in a way that is unique to a particular person. Crucially, it’s vital that any individual feels truly empowered to use masculine and feminine to describe themselves in any way that feels right for them. And that this be a fluid concept to play with rather than a rigid, fixed description that one’s identity is founded on. Same obviously goes for LGTBQI or cis as self-descriptive terms.

So, as you can see, Amy is 100% brilliant! Ironically, she doesn’t have a website. But if you’re a small business interested in Amy’s unique and truly world-changing development work, contact me and I’ll put you in touch.

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  1. Joanne says:

    Yes, indeed. Exactly what I’m working toward, though I’ve not gotten quite as far with it as you have. Wonderful stuff!

    Hope there’s electricity on the boat and that the furry friends are learning to get along.:)

  2. chloetarot says:

    That’s beautiful! Yes, that’s how I want work to be, too. Something that adds to my life, rather than constricting it. Lovely, Beth, thank you for sharing this 🙂

  3. YAY! Yes! It’s awesome right? 🙂 I feel like we are walking very similar designy-spiritual paths. Most of my logo/brand clients are healers now too- which makes the work so much more satisfying. 🙂 I loved this post and I am truly happy for you! xo

    • Beth says:

      Thanks Chris! I’m really excited for you and the business you’re building – it sounds as though your principles and ideas are aligned with what I’m getting at here. Hope it’s going well! Such an exciting time.

    • Beth says:

      Marianne – that’s brilliant. If you take out every instance of the word ‘feminine’ and ‘masculine’ from that article it’s expressing everything I feel about this. Thank you so much for sharing.

      Yep, Amy is fabulous 🙂

  4. Rochelle says:

    It might be a tad early however I will write this – I will be having a new business in this coming year and I suspect this Amy will be a good connection for me. If you are okay to connect us that is great… thanks so much! Rochelle.

  5. Kate Love says:

    I have no words to express what it meant to read this … yes, the sacred is in everything. The horror and the beauty — all sacred in their own awe inspiringly incredible way. Thank you.

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